FREELANCE PERFORMANCE MARKETER · CHENNAI, INDIA

Marketing that gets attention.
Strategy that gets results.

From paid ads and SEO to social media, landing pages and analytics, I bring the pieces together into one growth-focused strategy, built to attract the right audience, turn attention into action, and drive measurable results.

Google Ads Meta Ads SEO Social Media Content Strategy Landing Pages CRO Analytics Retargeting

View Selected Work Let's Work Together →

THE FUNNEL, END TO END

Reach. Engage. Convert. Prove.

Reach

Google, Meta, and LinkedIn campaigns built around who your buyer actually is, not guesswork.

Engage

Bringing back the people who showed interest but didn't buy yet, before they forget you.

Convert

Fixing the landing page so more of that traffic actually turns into a lead or a sale.

Prove

Clear reporting that shows what's working and what isn't, in plain numbers.

ABOUT

The pipeline came first. The channels came later.

Early in my career, I managed accounts across e-commerce, education, and services all at once. That taught me fast: a great ad means nothing if the page behind it lets people down.

That's shaped how I work today. I don't treat paid media, CRO, and retargeting as separate jobs handed to separate people. I connect them into one system, because a lead is only valuable if it converts, and a conversion is only repeatable if it's measured properly.

"A campaign that looks good in a report and a campaign that grows a business aren't always the same thing — I optimize for the second one."

Today I manage full-funnel paid media for B2B and B2C clients across India, USA, UK, and Malaysia. I own everything from strategy to client reporting, on budgets up to ₹12L a month.

GUIDING PRINCIPLE

Understand the buyer, fix the funnel, prove the number, repeat.

SELECTED WORK

Five engagements. One connected approach.

A sample of the engagements behind the numbers on this page.

Lead generation

B2B ENGAGEMENT

Building a Predictable Enquiry Pipeline

A B2B client needed a steady, scalable flow of qualified leads for their sales team — not just website traffic. Designed audience-first acquisition strategy layered with a multi-stage retargeting framework to re-engage high-intent prospects.

1,500+ MQLs delivered per quarter · 30% lift in lower-funnel conversion

Tools: Google Ads · LinkedIn Campaign Manager

Conversion rate optimization

CONVERSION RATE OPTIMIZATION

Doubling Conversions Without Increasing Spend

Paid traffic was flowing in consistently, but the landing page wasn't converting visitors into leads. Aligned page messaging with buyer intent and rebuilt the page experience end-to-end using data-backed CRO principles.

Conversion rate doubled — 2.4% → 4.8%

Tools: Microsoft Clarity · GA4 · Landing Page Testing

Performance marketing

PERFORMANCE MARKETING

A Leaner Acquisition Engine

A paid media account was spending significantly with inconsistent acquisition costs. Rebuilt campaign architecture and ran rigorous A/B tests across creative, copy, and audience segments to lift ad relevance and Quality Score.

CAC down 22–35% · Quality Score 5–6 → 8–9 · CPC down 18%

Tools: Google Ads · Meta Ads Manager

Retargeting architecture

RETARGETING & FULL-FUNNEL

Turning Cold Traffic Into Return Visitors

High-intent visitors were dropping off without converting on the first visit. Built a multi-stage retargeting framework segmented by funnel stage, with creative and messaging tailored to each stage's intent.

Lower-funnel conversion +30% · Wasted spend down 15–20%

Tools: Meta Ads · Google Display · Audience Segmentation

Lifecycle & email marketing

EMAIL & LIFECYCLE MARKETING

Scaling Engagement Through Behavioural Segmentation

Email performance had plateaued with generic, unsegmented sends. Designed automation workflows using behavioural triggers and customer segmentation across the lifecycle.

Open rate 14% → 27% · Click-through rate +35%

Tools: HubSpot · Zoho CRM

CORE CAPABILITIES

Six disciplines. One connected funnel.

Paid Media & SEM

Google Ads (Search, Display, YouTube, PMax) · Meta Ads · LinkedIn Campaign Manager · Bid Management · Quality Score

SEO & Search Visibility

On-page & Technical SEO · Keyword Research · Content Strategy · SEMrush

CRO & Optimisation

A/B Testing Frameworks · Landing Page Strategy · ROAS & CAC Optimisation · Negative Keyword Management

Retargeting & Full-Funnel Strategy

Audience Insight · Market Segmentation · Multi-Stage Retargeting Architecture

Client Success & Reporting

Stakeholder Management · Quarterly Business Reviews · Growth Roadmapping

Analytics & CRM Automation

GA4 · Search Console · UTM Tracking · HubSpot · Zoho CRM · Lead Nurture Workflows

EXPERIENCE

5+ years, one connected focus.

2021 — Present

Performance & Digital Marketing

Agency-side · B2B & B2C portfolios

Progressed from managing individual campaigns to owning full-funnel paid media strategy and client relationships across a portfolio of B2B and B2C accounts.
Worked across Google Ads, Meta Ads, LinkedIn Ads, SEO, email, and CRO — building connected acquisition systems rather than running isolated campaigns.
Took on growing client-facing ownership over time, including quarterly business reviews, growth roadmapping, and senior stakeholder management.
Built experience across international markets, working with clients in India, the US, UK, and Malaysia.

"Before I understood ROAS and CAC, I learned to understand what makes a buyer decide."

Marketing that gets attention.Strategy that gets results.